Join the Game
Amazon Games, Crown Channel
Show Title: Pit Crew
Role: Design Lead
This hybrid competition/pc build show aims to answer an age old question: can an amateur with a cutting edge rig beat a pro gamer with a set up comparable to a toaster?
For Pit Crew, I was provided background images and logos, and a style guide that production wanted to use in their promotional materials, and as this is a show about building computers I wanted to include that LED/RGB gamer light effect to the look and feel, but also to keep it simple as there were many asks about including talent and sponsored deals.
Season 3
Crown’s Challenger Series was a returning show that played as a summer spread across four livestreams. Challengers brings out the big guns not just in e-sports but also influencers such as Tiktoker and Youtuber Leenda Dong, where they face off in wild battles and challenges highlighting today’s top personalities.
My role on this show was creating a variety of graphics for social media, including posts showcasing the talent headlining the episode, as well as sponsors or deals that would be highlighted during the streams.
Role
Designer
Deliverables
IG Post/Story Graphics, Banner Ads & Paid Media, Twitter/X Posts graphics
1UP: For The Win
A new addition to Crown’s lineup this season: One Up: For The Win! is a sports video game mega-show.
Showcasing host Action Jaxon's love of all things sports and videos games, the series pits him against some of the top gamers in the space: YourRage, runthefutmarket, and Esfand. Executing pro-level gameplay (from some more than others), wild sports trivia and takes, excessive celebrations is what this show is all about.
From trick Madden plays to sick memorabilia giveaways, Action here to go for the win!
Role:
Designer
Deliverables:
Social Graphics (IG story/post, Twitter), sponsored graphics, on stream endcards, giveaway prize images
Branded Materials
Banner Ads
Role:
Design Lead
A challenge that the marketing team faced, was that many of our visual assets and graphics were tied to shows, which we did not have the rights to use outside of promoting the shows themselves, so I was tasked with creating visual advertisements to introduce viewers to the overall look and feel of the Crown brand as a whole.
This ranged from creating paid media assets like banner ads to LBars that would be displayed as an on stream graphic when we only had one episode a week. The goal of highlighting the talent that Crown would be hosting or collaborated with in the past: as that is the main draw for many of the shows. Other times it was requested to highlight our presence on social media, especially after we created an account on Threads.
Original Content
One of the challenges of working on a marketing team for a company like Crown is that content is usually limited to clips from the shows. There was a lot of conversation amongst the team about how we could fill in the gaps when we did not have shows airing.
The solution that a few of us came up with was to create more original videos and to come up with wacky concepts based on gaming and real world trends, and see what stuck, and eventually we had a designated squad working on these videos in our spare time.
Elon Musk VS Mark Zuckerberg
With all the chirping and posturing between the two billionaires about setting up a date and time to throw down, we decided to take matters into our own hands. Thanks to the recent release of Street Fighter 6 at the time introducing custom avatars, I was able to model out renditions of Musk and Zuckerberg and then convinced my friend to play opposite to me so we could capture an accurate simulation of how this fight would go down.
Software/Skills used: OBS, Premiere Pro, After Effects, Hadouken, Shoryuken, Piledriver
YAAAAASSS SLAAY
A tiktok trend that one of the team members of Crown really wanted to create a video about was the use of face enhancement apps, which would apply filters and AI “enhancements'“ to beautify a person’s picture and give them a picturesque and terrifying smile. Luckily for us, another massive game was dropping that gave us a very funny opportunity to put this technology to use: Diablo 4.
We parodied the “before/after” pictures of Diablo bosses and in my personal opinion, the pictures I created might have been scarier.
Software/Skills used: Photoshop, FaceApp, Drawing Luscious Locks
Internal Deck that I templatized for company use
Escape From HELL-A was a sponsored episode where Crown partnered with the game Dead Island 2; the show had a whole zombie themed set and a number of online personalities were subjected to zombie related challenges for our entertainment.
But the marketing team wanted to do something a bit more creative to promote the show.
On my first day on the job, before I even had a chance to learn my co-workers’ names, a voice called out and asked: “Can you photoshop some zombies?”. The team had the idea of staging a zombie take over of our Twitter account: using very obviously stock images and photoshop zombies, the entire office was turned undead, and culminated with the woman running the twitter page being seemingly let go for dismembering co-workers, along with a formal apology from Crown for the incident.
Apparently the apology letter was so convincing that the image of the apology alone garnered 150,000 impressions in the first day, and some members of the team received an internal notice from an executive saying that “we needed to crack down on this behavior” and asking how the company was going to handle this situation.
